Yak 'n Yeti
Corporate Identity
I designed a logo, stationary, packaging and campaign for the company Yak ‘n Yeti. My designs where to convey the feel of a handmade genuine clothing product. I communicated a cultural/tribal feeling by using design elements seen in Nepal, hippie culture and native America to appeal to the target audience.
Campaign.
The Concept behind my campaign for Yak ‘n Yeti is to promote handmade, organic good quality products.
Currently, China produces 65% of the world’s clothes and is the world’s largest manufacturer and exporter
of textiles. Brands all over the world source their products from china because it is the cheapest way of
manufacturing, low wages keep production costs down and thus maximise margins for brands, from fast
fashion to luxury.
In this campaign I want to challenge this way of manufacturing our clothing. Yak ‘n Yeti’s products are
handmade in Nepal. They support family-owned cottage industries and are made from sustainable natural
fibres, are eco-friendly and support fair-trade practices. The campaign not only portrays a good looking,
fashionable product but also highlights what most brands don’t, which is where the clothes come from,
how they are made, and what they are made of.
